Privacy policy

Last updated: 2 June 2025

This Privacy Policy explains how Aladdin Rugs (“we”, “us”, or “our”) collects, uses, and shares your personal information when you visit or make a purchase from www.aladdinrugs.co.uk (the “Site”), use our services, or otherwise communicate with us (collectively, the “Services”).

Aladdin Rugs is a UK-based business operating under the laws of England and Wales. We sell and ship products internationally, including to customers in the United Kingdom, European Union, United States, and other countries worldwide.

For the purposes of this Privacy Policy, “you” means any user of the Services, including customers, website visitors, or other individuals whose personal information we collect.

Please read this Privacy Policy carefully.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, operational needs, or legal and regulatory requirements. Any updates will be posted on this page and the “Last updated” date will be revised accordingly.

How We Collect and Use Personal Information

We collect personal information to operate our business, provide our Services, fulfil orders, communicate with customers, improve our website, comply with legal obligations, and protect our rights.

The information we collect depends on how you interact with us.

Personal Information We Collect

Information You Provide Directly

This may include:

• Contact details (name, address, phone number, email)

• Order information (billing and shipping address, payment confirmation)

• Account information (username, password, security details)

• Customer support communications

Providing certain information is optional, but some Services may not function without it.

Information Collected Automatically

When you visit our Site, we may automatically collect:

• IP address

• Browser and device information

• Network and usage data

• Pages viewed and interactions with the Site

This information is collected using cookies and similar technologies.

Information from Third Parties

We may receive information from trusted third parties, including:

• Shopify, which powers our online store

• Payment providers processing transactions

• Analytics, marketing, and advertising partners

All such information is handled in accordance with this Privacy Policy.

How We Use Your Personal Information

Providing Products and Services

To process payments, fulfil orders, arrange delivery, manage returns, maintain accounts, and communicate with you.

Marketing and Advertising

To send promotional communications and display relevant advertising, where permitted by law. You may opt out of marketing communications at any time.

Security and Fraud Prevention

To protect our Site, customers, and business from fraudulent or unlawful activity.

Customer Support & Service Improvement

To respond to enquiries and improve the quality and functionality of our Services.

Cookies

We use cookies to operate and improve our Site, remember preferences, analyse usage, and support marketing activities.

You can manage or disable cookies through your browser settings. Please note that disabling cookies may affect website functionality.

For more information about Shopify cookies, visit:
https://www.shopify.com/legal/cookies

How We Share Personal Information

We may share personal information with:

• Service providers (payment processors, delivery partners, IT and analytics providers)

• Marketing partners (where permitted by law)

• Legal authorities where required

• Business partners in the event of a merger, sale, or restructuring

We do not sell your personal information.

Children’s Data

Our Services are not intended for children under 16 years of age, and we do not knowingly collect personal data from children.

Data Security & Retention

We use appropriate technical and organisational measures to protect personal information. However, no system is completely secure.

We retain personal data only for as long as necessary to fulfil the purposes outlined in this Policy and to meet legal and regulatory obligations.

Your Rights

Depending on your location (UK, EU, USA, or elsewhere), you may have rights to:

• Access your personal data

• Correct inaccurate data

• Request deletion

• Restrict or object to processing

• Withdraw consent (where applicable)

• Receive a copy of your data

To exercise your rights, please contact us using the details below. Identity verification may be required.

Complaints

If you have concerns about how we handle your personal data, please contact us first.

UK users also have the right to lodge a complaint with the Information Commissioner’s Office (ICO):
https://www.ico.org.uk

EU users may contact their local data protection authority.

International Data Transfers

As we sell worldwide, your personal information may be transferred, stored, or processed outside your country of residence, including outside the UK or EEA.

Where required, we rely on recognised safeguards such as UK Standard Contractual Clauses, EU Standard Contractual Clauses, or adequacy decisions to protect your data.

Contact Us

Aladdin Rugs
15 Dorey House, High Street, Brentford,
TW8 8LD, United Kingdom
Email: info@aladdinrugs.co.uk
Phone: +44 2035 766539

For data protection purposes, Aladdin Rugs is the data controller of your personal information.